Pacha has always been happy to embrace music diversity, constantly evolving with Ibiza and the music scene. Latin Music has expanded far beyond its places of origin to become a global genre that regularly tops the charts. This summer, Ibiza is excited to welcome this new rhythm as part of the evolution of life. Tuesdays this summer are having different vibras thanks to J Balvin!
José Alvaro Osorio – J Balvin – started making music at the age of 14 and two decades later, he has become one of the biggest reggaeton stars in the world. He has changed the rules of what it means to be a Latin Music celebrity and he still has time to explain further how he feels about it…
How does it feel to host your own party at Pacha this year?
It’s something that I am very excited about. I’ve really enjoyed collaborating with many artists that have brought international dance rhythms into my music, so now it’s an honor to bring Reggaeton to such a dance music landmark as Pacha.
Do you think reggaeton is finally getting the attention it deserves as a music style?
Yes! Artists and fans from so many different backgrounds have seen the global audiences we are now reaching, caught onto our vibe, and are treating us as musical equals.
Latin music is nowadays more popular than ever before. Do you feel part of this evolution?
Many of us know that Spanish Urban music actually had much bigger fan bases for years than people outside our genre may have given us credit for, but as more of the world adapted to a streaming music model, it evened the playing field in measuring the audience we were already reaching... while also opening doors around the world to even more people. I do feel proud to be a part of that growth as my music began connecting with fans in more countries and cultures.
We know you like to sing in Spanish more than in English, how about your personal daily life?
I’m thankful to be multilingual – but I’m also always proudly Colombian, and since the majority of my day-to-day team are also Latino... Spanish is usually what you will hear from us.
Do you know any female trap or reggaeton star?
Well Ivy Queen earned that status as queen for good reason in the first rise of Reggaeton, and I’ve got respect for Nina Sky as well. Now, Karol G is killing it, as well as other women I’m lucky to call friends like Cazzu, Anitta, Natti Natasha and Becky G, who all have Urban elements in their music.
Latin culture and music go hand in hand: Caribbean sounds, salsa, tango, merengue… Do you still listen and dance to this music?
Absolutely, all those rhythms are so deep-rooted in our heritage and still provide the foundation of our continuing musical culture. Look at how big “I LIKE IT” grew globally; based on classic Boogaloo, and during my Coachella set, we followed that with a tribute throwback to old school Salsa.
Is it true that your dream as a child was becoming a rapper?
Music was always close to my heart from when I was very young – to the older styles we just discussed and my family listened to, and then I also loved rock like Metallica and Nirvana. But my own musical direction became really clear once I discovered and dove into hip-hop.
If you were not in the music industry, what would you be doing?
Working in Fashion, without a doubt. Everybody knows it’s my other passion.
For many years, Spanish speaking musicians like Ricky Martin, Shakira or Enrique Iglesias achieved global success by recording in English. You are doing the complete opposite. Is reggaeton empowering the Spanish language and culture?
I’ve got great respect for all those artists for opening doors for many of us, and because they never stopped recording in Spanish. But Yes, I think now more and more people are connecting with the vibe of reggaeton, and it moves them beyond language barriers. I’ve heard from a lot of people who decided to start learning Spanish after they started loving our music first.
Are there any differences between the Spanish audience to the Latin American?
The first time I was lucky enough to tour in Europe, I could feel that audiences initially may not have had the same natural connection to what I was doing – since those musical foundations we spoke about earlier are different – with the Caribbean, LATAM style of “Latin music” being a little less structured and based on More African Rhythms. But now we are feeling a much closer connection to fans in Spain as well just look at what happened with us drawing record crowds as the first Reggaeton headliners at the Primavera Sound Festival in Barcelona.
What are your five favorite words in your lyrics?
There is no way I could pick just a favorite five, as sometimes I naturally like the most recent things I’ve recorded, but I can feel different people connecting with different lyrics every night. But it’s safe to say every recording, every show will always most be about “Reggaeton” “Vibras” and ‘Mi Gente”